Tourism is the driving force behind Florida’s economy, returning $3.9 billion to the state in 2006 alone. VISIT FLORIDA®, the state’s official tourism marketing corporation, and powerful tourism industry partners have successfully positioned the Sunshine State as one of the top destinations in the world. However, escalating competitor marketing and increasing advertising costs are threatening the power of our resources.
The Partnership for Florida’s Tourism was created in 2006 to raise awareness of the importance of tourism marketing and its effect on Florida’s economy. With more than 230 tourism and business leaders statewide, the Partnership is requesting additional public funding for VISIT FLORIDA during the 2008 Legislative Session.
Tourism, the engine that drives our state's economy, needs more fuel. We must provide additional public funding for tourism marketing in order to:
- Protect Florida’s hard-earned tourism marketing share;
- Stay competitive in the global market place; and
- Ensure increased economic revenues to the state.
An investment in tourism marketing is an investment in strengthening Florida's future.
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